Trix Cereal Box: Color

Aside from the fact that there is no fruit known to mankind that is colored the way this cereal is, the aim of the colors of the word “fruity” is to make the purchaser know that there is, indeed, multiple flavors of fruit inside this box. I think it also reflects the color of the cereal, that again is in no way based on actual fruit. As a mother, I have tried my hardest to keep cereal like this out of my pantry, but alas, I have been overruled by the popular vote for this sugary snack labeled “cereal.”

Squeezable applesauce: Typography

The applesauce that I purchased was in pouches, which are much more convenient for my son to eat while in the cafeteria of his elementary school. I also figured that since he can neatly open this applesauce, unlike the cup version, I would be helping out the poor souls that have to help a room of a hundred 5 year olds open up every item their parents packed them for lunch. The description of “Squeezable” is squeezed in a way to let you know that you are getting the soft squeezable pouch of applesauce, and not the glass jar single serving ones (totally joking) that you have to hit at the right spot, like the glass Heinz ketchup bottles.

Julia Child and the art of French Cooking: Symbols

Nothing says French quite as loudly as the Fleur-de-lis. A symbol recognized the world over for its distinctive “Frenchness.” It’s no wonder that when “Mastering the Art of French Cooking” was headed to the publisher, they chose to cover the entire cover with these sweet little symbols.

A ribbed cardigan in front of a bookshelf: Rhythm

I was flipping through one of my kitting pattern books, and came across this image. The name of this pattern is “Library Cardigan” and in case you didn’t already notice, the vertical lines of the ribs in the sweater are again echoed in the background with the library books. The more you compare the two, the more similar they appear to be. Notice that the sweater ribs are all the same width, and again the books seem to be similarly sized? Beyond the vertical striping, the wood color of the bookshelves are also matched to the buttons of the sweater. I think these two seemingly different objects are very carefully and strategically planned out by someone who knew how important this repetition was to good design.

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